Johnson Wax Free Essays

Case: Johnson Wax: Enhanced Case analysis: Define the problem John Sherman, the product development manager of Johnson Company, had to take a decision about the future of Enhanced, a new instant hair conditioner. The issues faced by Johnson Wax are whether to launch ‘Enhance’ right now, launch it after some modifications or abandon the product. They wanted a new product with the same success that Agree, the company first care product but they also wanted to reduce the costs of the product development process. We will write a custom essay sample on Johnson Wax or any similar topic only for you Order Now Formulate the alternatives 1. Launch Enhance as it is right now 2. Make some modifications to the product or its positioning . Abandon the product Analyze the alternatives Current situation Johnson Wax is successful in a specific segment of the hair conditioning market with his product Agree. So they decided to offer another personal-care product line being Enhanced. This is an instant hair conditioner targeted toward woman 25-45 years old with dry hair and was formulated to appeal to that audience. Market potential The market of the conditioner in which Johnson Wax want to introduce Enhance counts 6 important companies in 1978: Johnson’s Agree (15,2%), Wella Balsam (4,7%), Clairol Condition (9,95), Flex (13,4 %), Tame (5,4%), and Sasson. The firm has previously done Blind-Use test, which actually showed that the consumers don’t distinguish great differences between different brands of conditioner. Tests have shown that one of the most important dimensions for the customers is the conditioning factor. But during the phase of callback the respondents mentioned most frequently manageability and conditioning came third. This means that the company should reposition itself. The market is open for new products that focus on manageability. An incentive to launch the product is that Agree would lose less than half a share point to Enhance. Product design Enhance was available in two sizes for both regular and extra conditioning formulations. It had one facing for each size and formulation. Enhance was offered in 8 and 16 ounce sizes in either clear or opaque plastic bottles with nozzle tops. Research have shown that sampling is not successful and a waste of resources. Another way must be used to promote the product. One way is advertising on TV or in magazines with the use of a celebrity. The downside of this is, that it could be quiet expensive. Distribution channels The distribution channels that Johnson might and should use are wholesalers and retailers through a system of manufacturers’ representatives and factory salesmen. Johnson has created a well established network throughout the years and if they use it to distribute the Enhance product it will reduce transportation cost due to economies of scale. Another benefits will be the reduction of costs through the already established knowledge of the manufacturers’ representatives and factory alesmen. Pricing As suggested in the ‘Trail Estimation’, Enhance was offered in 8 and 16 ounces sizes at $1,31 and $1,94 respectively. With these figures the trial rate of Enhance was estimated at 23%. If we look at the comparison to all ASSESSOR-tested health and beauty aids products, we can see that Enhance can be placed in the group between 20-30 %, which indicates a group percentage of 27,1%. Afte rwards the repeat rate was estimated through telephone call back interviews and they came to the conclusion that the repeat rate among buyers in the laboratory was 60%. If we compare that to the all ASSESSOR-tested health and beauty aids products, we can conclude that Enhance has a high repeat purchase rate. The overall conclusion is that we can set the prices at the level suggested in the ‘Trial Estimation’ because survey have shown that those prices will be accepted by the customers. The steps to the optimal solution 1) Recommend a solution -Abandoning the product is not an option because of the investment already made,e. g. product development and Assesor-test. If we would abandon the product, these costs will be sunk costs. Launching the product as it is now is also not a good option. The MDS, as a result of the ASSESSOR test, was not encouraging about Enhances’ prospects. It is clear that some modifications has to be made. -The optimal solution is to launch Enhance, given the prospective that they will modify the product and subsequently reposition it. Surveys have shown that sampling is not successful so another way of prom otion must be proposed. 2) Plan of action 1. Keep the price at the trial estimations rates, those were very similar to those of the competition( $ 1. 31 and $ 1. 94 for the 8 and 16 ounce sizes. . Sell the product through the existing distribution channels of the Agree line( distributed nationally and overseas to wholesalers and retailers through a system of manufactures’ representatives and factory salesmen. 3. An important step to ensure success of the product is that we make some modifications to the product. The ASSESSOR results in the product acceptance indicates that those who made a repeat purchase will most likely mention manageability as the thing they liked most about Enhance. The company does not really focus on manageability as much as they do on conditioning and cleaning. The relative importance of ‘manageability’ is merely 23% in comparison to 33% for ‘conditioning’. Given the results of the likes and the dislikes of the customer, we can conclude that the company needs to focus more on the ‘manageability’ of Enhance. Manageability needs to be the primary characteristic, followed by conditioning. 4. Given the switch of primary characteristic, the advertising need to be adjusted and thus mainly focussing on the manageability of the product. Advertising needs to focus on the fact that Enhance leaves hair shiny, lustrous, soft and silky, body and fullness. In a nutshell, it makes hair more manageable. This can be realized through advertising in magazines and TV. 3) Contingency plan The prediction trial/repeat model estimated the base shore at 3,9% while the preference model estimates the base share at 3,8%. The Johnson Wax management had set a target market share of 10%. This is about three times as high as the estimations. If we modify the Enhance product we can assume that the market share will increase in the test, hence the adaptations in favor of the likes of the consumer. We will set a base share of 7,5%, which need to be pursuit within two years. If we do not accomplish this objective, we need to abandon the product. How to cite Johnson Wax, Papers

Health of the Sex Workers-Free-Samples for Students-Myassignment

Question: Discuss about the Sex Work and Public Opinion. Answer: Introduction The purpose of the essay is to shed light on the question of whether sex work can be seen as just any other work, which also forms the thesis statement of this essay. Sex work, despite being one of the oldest profession of the world, is still now seen in a very derogatory light and this is the reason for its not being considered as a profession on par with the other reputed professions of the world. This essay makes use of two arguments to show that sex work is a work not like any other work. The essay also employs some counterarguments to this view and at the end of the essay, there is also a refutation of these counterarguments. Finally, in the conclusion the overall arguments as well as counterarguments discussed in the essay, are restated to make the thesis statement more prominent. Discussion A sex worker, can be defined as a person who by the choice of his or her profession indulges in sexual intercourse kind of work. However, it is not often that, it is treated by people as a job on par with other professionals like doctors, engineers and other. Society, stills views prostitution or sex work as a kind of derogatory profession, even though it is the second oldest profession of the world. The health problems related to the work as the social stigma that the workers face are immense and therefore it becomes more important that the sex workers are seen on a par with the other respectable professional of the world. The root cause of this can be ascertained to the fact that sex is seen as a form of taboo since the ancient ages and therefore anything related to sex is generally ostracized from the purview of the society. The main point that this essay tries to address is that sex work is not a common job like any other and thus it cannot be judged through the normal profession al parameters of society. This argument can be supported by the fact that there are various negative impacts of the job on the health of the sex worker as the as the social stigma that the sex workers face. However, there many sex workers who actually enjoy their job. This view, can be refuted by the fact that there are many workers who are forced to do it because of violence and poverty and they do not enjoy it. The first argument commonly given is that women who work in the sex service become vulnerable to a host of different health related problems. The chief health related problem that a sex worker has greater probability of getting is sexually transmitted infections (STIs) as well as HIV. According to a report sex workers are 10% times more at the risk of getting infected by HIV than the common population ("Protecting the rights of sex workers", 2017)The second health problem faced by the female sex workers is the problem of pregnancy It is not always the circumstances under which they have to work is safe and effective and thus there is always the risk of getting unwanted pregnant. Workers belonging to the lower economic strata of the society are driven by economic needs to work even after getting which might prove to be harmful both for the unborn baby as well as the mother. Substance abuse is another common problem that the workers face. The stressful conditions under which the sex wo rkers do their job often drives many of them to resort to commonly available drugs like weeds, cracks, crystal meth, cocaine and various other ones. In 2010 the total number of women dependent on the drug amphetamines of which only 0.31% were non sex workers (Alexandra Torrico, 2017). The sex workers are also susceptible to various mental problems which can be the result of the violence inflicted by their various male clients (Oram et al.,2012). The poor mental health and substance abuse are actually interconnected as it is seen many times that poor mental health often leads the workers to resort to substance abuse. The second argument is that the sex workers are seen in a very unequal light in society no matter from what cultural, social or educational background they are. Despite being a part of the second oldest profession of the world they are without any social security. They do not have a steady income source, as a matter of fact it is often seen that they able to earn as long as age, physical appearance and health is on their side. They also do not receive any economic or social benefits from the governments end and also the number of organizations working for their benefit and uplift is very less. The condition or the working environment in which they usually work is also not very congenial to their health. They are often forced to work in places like slums or shanties, where there is no scope of any social security. They are generally deprived of all their human rights and it was not until 2003 that New Zealand became the first country in the world to implement the concept of decriminal ization and placed sex work on par with the other well renowned professions of the world(McHugh, 2013). Then there are those who loose even the basic rights like the right of life as the right of freedom after they are smuggled through illegal means and forced into prostitution. The policy of decriminalization implemented by several countries of the world like New Zealand, Australia, Spain and others brought about a radical change in the way in which the sex workers look upon their own profession. According to the findings of a recent survey many sex workers at the present moment do not actually consider their careers as bad as the society normally views it. They, as a matter of fact, even enjoy their work because of its flexible working hours and the amount of easy money that they can make (Maher, Pickering, Gerard, 2012). The flexible work hours allows them to indulge in recreational activities as well as personality development activities which helped them in their job roles as well as can open new avenues to them in the near future. However, many people refute this argument by saying that most of them are forced to continue in this job because of their poor life or limited economic opportunities. Some of them are acquired by means of illegal trafficking and are thus forced to continue in the profession as long as the pimp or the person who owns them wishes them to work and thus the conclusion that the sex workers do not enjoy the kind of work that they do and possible means should be implemented to stop this profession. According to the findings of a recent report, in the year 2012 alone around 5.5 million people worldwide were victims of the machinery of human trafficking (Lee, 2013). It, thus becomes apparent that a very substantial percentage of the sex workers all over the world are not in the profession of prostitution by choice rather they are in the profession are means of force. Conclusion Therefore ,from the above paragraphs it becomes apparent that sex work though apparently a job like any other job is very unlike the other jobs or professions that are normally followed all over the world. This particular though unique in its own context consists of its own advantages as well as disadvantages .The chief two arguments that support the thesis statement of this essay are the negative impacts that the profession causes to the health of the sex workers and the social stigma that the sex workers are normally made to face. The counterarguments to this view are the fact that there are actually some sex workers, who actually enjoy their work. It can be for various reasons like the flexible working hours or the large amount of easy money that they can make. The primary fact that can be upheld as a refutation to this counterargument is the fact that a large number of the sex workers are forced into work either by means of poor economic conditions, illegal trafficking, lack of j ob opportunities and various other factors. Therefore ,it becomes apparent from the discussion that sex work is a job unlike any other job. References Alexandra, R. M., Torrico, M. G. C. (2017). Sex Work and Social Inequalities in the Health of Foreign Migrant Women in Almeria, Spain.Revista de Cercetare si Interventie Sociala,58, 54. Lee, M. (Ed.). (2013).Human trafficking. Routledge. Maher, J., Pickering, S., Gerard, A. (2012). Privileging work not sex: Flexibility and employment in the sexual services industry.The Sociological Review,60(4), 654-675. McHugh, P. (2013).Prostitution and Victorian social reform. Routledge. Oram, S., Stckl, H., Busza, J., Howard, L. M., Zimmerman, C. (2012). Prevalence and risk of violence and the physical, mental, and sexual health problems associated with human trafficking: systematic review.PLoS medicine,9(5), e1001224. Protecting the rights of sex workers. (2017).Unaids.org. Retrieved 1 December 2017, from https://www.unaids.org/en/resources/presscentre/featurestories/2017/june/20170602_sexwork

100 Years Of Solitude Essays - One Hundred Years Of Solitude

100 Years Of Solitude 100 Years of Solitude Just as Edmund Spenser believes in ?the ever-whirling wheel of Change; that which all mortal things doth sway,? so too does Gabriel Garc?a M?rquez. In One Hundred Years of Solitude, Colonel Aureliano Buend?a experiences life and the changes which accompany it. Spenser views human life as a constant change from one stage to another. The change may be either good or bad; but one thing is certain, change is inevitable. Colonel Buend?a is a dynamic character who transforms from an idealistic leader into an increasingly cynical and corrupt man. Toward the end of his life, he isolates himself from the rest of the world. In the beginning of Aureliano's career, he is an idealistic leader who is respected by his peers. He leads an uprising of ?twenty-one men under the age of thirty, armed with table knives and sharpened tools? against the Conservatives occupying Macondo. He adamently disagrees with their form of government and begins the reform movement led by the anticlerical and democratic bourgeoisie. After the Liberal victory, Aureltio becomes ?Colonel Aureliano Buend?a.? Aureliano's leadership parallels his father's leadership of these young men's fathers who helped him found the village of Macondo. Similarly, Aureliano commands respect from his subordinates and has enormous power over other men as well. After being captured by the enemy, Aureliano is not executed because the Conservative firing squad is only too happy to switch sides and follow him into the Liberal army. Colonel Aureliano appears to be immortal and ubiquitous, returning triumphant, surviving numerous assassination attempts, and continuing to hold the loyalty of his friends. When his comrade in-arms and oldest friend, Colonel Gerineldo M?rquez, proposes marriage to Aureliano's sister, Amaranta boldly rejects him because ?[Gerineldo] loves Aureliano so much [he] wants to marry [her] because [he] can't marry [Aureliano].? The Colonel has great allegiance and affection from those below him. However, as Aureliano's attitudes change, he loses their love and respect. After fighting many battles, Aureliano becomes increasingly cynical and corrupt. He comes to understand his own thoughts by writing out his experiences in verse. In this way, he comes to the terrible realization that ?[he] is fighting for pride.? As for what Gerineldo calls the ?Great Liberal party,? Aureliano declares that it ?doesn't mean anything to anybody? because the only difference between the Liberals and the Conservatives is the different hours that each party attends mass. Worse, he determines that his heroic struggle has simply been another Latin American power play. Likewise, Aureliano is a sell-out. He is easily persuaded to give up everything that he has gained for the Liberal cause: land reform, anticlericalism, and the ?aspiration for equality of rights between natural and legitimate children? for money from the Conservatives. The warfare is futile and has caused him to ?rot alive.? Power has gripped the Colonel, distorting his idealism and his values from his earlier days, when he thought it important to redistribute lands and protect civilian lives. In the same way, he orders Gerineldo M?rquez executed because of a trivial matter. He then spends the night trying to break ?the hard shell of his solitude? in order to recover some compassion for others. What results, though, is not love, but a new burst of pride and power. He decides to end the civil war by force rather than negotiation. Aureliano's cynicism and debauched view of the world lead to the final tragic stage of his life. In the latter part of his life, the once glorious Colonel Aureliano Buend?a isolates himself from the world around him. He does not have the capacity to love, and the fact that he has had sex with countless women, without ever learning their names or even waiting for daylight to see their faces, shows his inability to experience true love. He has fathered seventeen ?children of all ages, all colors, but all males and all with a look of solitude that left no doubt as to the relationship.? His indifference to his surroundings and circumstances lead to his loneliness. Like his father before him, the Colonel begins to lose contact with the world. He reaches the extreme of self-isolation when he orders a chalk circle drawn around him and refuses to let anyone, even his mother, come closer than two meters. The futility and desperation of his solitude is shown by his frustrated suicide attempt. After the Conservative victory, he tries to kill himself by aiming the gun to his chest. But the bullet misses all his vital organs. For the

Lost Technology essays

Lost Technology essays The new age of discovery began during the 16th century with the renaissance and western exploration. Great advances in science and medicine were being made and the mechanized world came to life with the industrial revolution. Most of what we consider modern science and ideas has been developed since the 1500s, but the ancient Greeks were making similar discoveries two millennia before that. Due to constant invasions by outside forces and the suppression of Greek learning by the church, many of the teachings and innovations of the ancient Greeks were lost to the western world. The ancient Greeks made discoveries in the sciences such as medicine, astronomy, and technology that were far ahead of what most people associate with the ancient world. In medicine the Greeks studied the brain and human anatomy under the physician Herophilus. Herophilus discovered the human nervous system and was aware that the brain controlled these systems (McKay). The Greeks were also aware of the benefits of drugs to treat illness and used pain relievers such as opium. Despite the great work of some of the Greek physicians, there were still many people who claimed to be able to heal using magic and potions. These abuses caused many Romans to reject Greek medicine and as the Romans became more powerful these medical discoveries were forgotten by most of the western world. Astronomy was another area that the Greeks explored in depth. Without the use of telescopes, the Greek astronomer Aristarchus determined that the earth was not the center of the universe and developed the heliocentric theory that the earth and other planets revolve around the sun (McKay). Eratosthenes, a Greek scientist from the 3rd century BC, realized that the earth was actually round and was able to calculate its circumference accurately within 200 miles. Eratosthenes made the claim that a ship could sail around the globe to the east 1800 years before Colu ...

International Law and Development Essay Example | Topics and Well Written Essays - 4000 words

International Law and Development - Essay Example Compliance with counter terrorism measures has affected the ability of humanitarian organisations to provide assistance based on the principles of neutrality and impartiali...ty. Law and development is a topic that concerns the potential of law as an instrument of social change in developing countries. The key objective of this assignment is to evaluate the impact of public international law in an era which has been affected by changes in policies due to anti-terrorism laws and their affects on development assistance in developing countries. The key problem in this respect is that counter terrorism legislation and other policies have directly affected levels of development assistance, as many donors are now afraid of the consequences of indirectly funding designated entities or individuals. What is Development Aid Assistance? Development assistance can be separated into two sectors – private and public. Private aid is concerned with financial aid given by governments and other agencies to support the economic, environmental, social and political development of developing countries. It is distinguished from humanitarian aid (public aid) which focuses on long-term poverty alleviation. This assistance ensures that the country can develop instead of sliding back into conflict. Some examples include: the reconstruction of property and infrastructure, the return of displaced security, governance, transport of food and supplies, and the rebuilding of the economy. The aim of development assistance is to help developing countries function on their own and ensure that they can function independently after aid is extended to them. Public aid deals with humanitarian aid and its general aim is to help people in third world countries, particularly the most

Traffic_individual memo Article Example | Topics and Well Written Essays - 750 words

Traffic_individual memo - Article Example Moreover, the whole scandal which surrounded this project inevitably creates suspicion from the government and publicity on further city incentives. And so, new Boston projects on traffic management should take into account all the previous mistakes in order to be approved and financed. In the current situation, social responsibility and appropriate traffic priorities should be included into the city infrastructure project plans in the future. In fact, the current city projects on traffic management cause more problems than improvements. In spite of tunnel construction, Boston is still in top-10 cities with the worst traffic in America with the congestion score 14.7 evaluated by INRIX (Hess and Weigley). In this context, in 2012 MassDOT spent half a million dollars on construction projects (57). This means that the â€Å"Big Dig† incentive that needed so much money was unable to fix all the city traffic problems. Moreover, Annual Report (2013) of Boston’s Traffic Management Center signalized of 59 incidents on the roads in 2013 that were caused by construction and road works; it is almost every fourth traffic incident in Boston (3). And so, the construction works that are created in order to improve life of Boston’s dwellers in exchange of this cause them injures and inconveniences. In general, it is supposed that lessons obtained from â€Å"Big Dig† project failure show that governmental involvement in city projects is necessary in order to keep them off extra expenses (Fryer). However, the main problem of inadequate response to the social needs is usually seen in the lack of governmental connection with civil society. In this context, the incidents with a woman who died in 2006 because of the project flaws (Fryer) and several injured workers on the tunnel construction indicate of social responsibility that is significant for each project in the area of traffic management. Moreover, public disapproval on high

Research Essay Example | Topics and Well Written Essays - 500 words - 27

Research - Essay Example This data is utilized to explore the existing correlation between variables of interests and diseases. In other words, cross-sectional methodology presents an image of the occurrence of a disease in a population in any time interval. This research technique is preferable in the assessment of diseases that pose as a burden to the population. The information gathered by this technique will assist in the allocation of resources related to health and planning. It entails the study of purely descriptive information. It is utilized in the assessment of occurrence and distribution of a given disease in a specified population. For example, schools randomly sampled across New York can be utilized to assess the prevalence or the burden of Yellow Fever among 12-17 years old. Analytically, the study data may also be utilized to investigate the relations between an alleged risk factor and an outcome of health. Nevertheless, this type is limited in the drawing of valid conclusion regarding possible casualty or association since the presence of outcomes and risk factor are determined simultaneously (Blade, 2001). This makes it hard to evaluate which of the exposure or disease came first. Therefore, it requires a combination of more than one methodology for the technique to be rigorous. Information collection regarding the risk factor is retrospective, hence likelihood of biasness. Information collected regarding outcomes; exposure and disease is not reliable in drawing conclusion in reference to the health status of the sample population. Simultaneous evaluation outcomes and risk factor pose the risk of biasness of the results obtained in the analysis (Pine, 1997). Therefore, it will be difficult to trust that the data obtained is of desired accuracy and precision. Another hindrance of the technique lies in the fact that, the mystifying factors in most cases will not be similarly distributed amongst the various sets of interest in the research. The inequality causes